Skip to main content
Writer to the Rescue and Packerland Websites at Chamber Breakfast

7 Tips to Make it as a Writer in Today’s Content Marketing World

Writer to the Rescue and Packerland Websites at Chamber Breakfast
Bill and Joan Koehne sponsor the Greater Green Bay Chamber of Commerce Power Networking Breakfast in April 2023.

An interesting email recently popped into my inbox. A minister in the Fox Valley is considering a career change. He wants to be a professional writer and asked me for advice to get started. Before I contacted him, I reflected on my career as a professional writer. I hope this advice helps people in any industry who are considering a career change.

Partner with an established business

As the content writing division of Packerland Websites, I have a steady stream of customers funneled my way. When a business or nonprofit builds a website, the organization often needs text on the webpages. I interview a company rep and write original, brand-specific website content. I also edit newsletters and marketing content for our shared clients. Plus, I assist Packerland Websites with its marketing. In return, the Packerland Websites’ team helps me manage my business and provides technical support. The partnership works well for both Writer to the Rescue and Packerland Websites.

Meet with a business coach

I met with Dave Kaster of Fidelis LLC, Certified Business Advisory Services. Dave helped me create a mission and vision for my writing business. More importantly, he helped me develop a profitable business model and strategies for pricing, invoicing, marketing, etc. Ultimately, I gained the confidence I needed to make a career change.

Network with small business leaders

Some job leads stem from Google searches. “I Googled you” is always fun to hear from new clients! However, a majority of leads come from established relationships. Packerland Websites belongs to six chambers of commerce and business networking organizations. My husband, Bill, owner of Packerland Websites, and I co-sponsor the Greater Green Bay Power Networking Breakfast on the first Tuesday of the month. For years, Bill was active in BNI (Business Network International). Networking isn’t confined to business organizations. My first client hired me because he was familiar with my talent as a newspaper editor.

Write a lot, and read a lot

Natural talent goes a long way, but practice makes perfect, right? I learned to write in elementary school, but that was just the start. I continued to study writing in school, eventually earning college degrees in journalism and social media marketing. Even after 15 years of writing professionally, I’m still learning about new techniques and tools to improve my writing.

Respect your clients

The cost to acquire a new client is estimated to be seven times higher than retaining a current client. Once you attain a client, focus on retaining that client. Provide quality work, on time, and at the agreed-upon price. Answer phone calls and emails promptly. Bring value to the relationship by being attentive to clients’ needs and appreciative of their trust in you.

Find a writing niche

Think about your interests and find ways to capitalize on them. I’m the content facilitator for two Catholic magazines, and I write business management articles for a national trade magazine. A while back, I met a freelance writer who collected dolls and wrote articles for a doll magazine. Write about what you know about, and the writing flows more easily.

Diversify your services

When I launched Writer to the Rescue in 2017, I pitched a variety of services to clients. Then, I modified my services to meet demand. In addition to blogs, website content, newsletters, and news articles, I’ve written grant proposals, whiteboard scripts, and even the text for a wedding invitation.

Considering a career as a writer?

In May 2017, Writer to the Rescue took flight. As the Wonder Writer, I’m saving the world one word at a time. I wonder how many words I’ve written in my career and how many words are yet to be written. To the minister from the Fox Valley, I hope these seven tips help you decide if a career in writing is for you. Godspeed!

Will AI Tools Replace Me? 6 Reasons Humans Beat AI in Marketing

Wonder Writer Joan Koehne at her computer writing about AI vs. human murketing.

I just participated in a webinar that shocked me: “Will AI Tools Replace Salespeople?” AKA “Will AI Tools Replace Content Marketers like Me?” If it takes 15 minutes to write a blog versus 2 hours, why write a blog? Artificial intelligence allows you to type in several prompts which the bots use to churn out a first draft in moments. With a few more prompts, AI edits the blog to your liking. It’s like having a copywriter at your side – a writing assistant with access to more knowledge than you could ever comprehend.
My mind raced: Should I use AI to write marketing content? Why not? How? But the thought that shocked me even more was this: Will my clients use AI instead of me? Is human writing, either ghostwritten or byline copy, now obsolete? Will I be out of a job?

AI Churns Out Marketing Material

In case you’re new to AI, its use is already widespread. The webinar I watched focused on ways AI is used in sales. AI completes tasks like researching prospects, developing personas, and taking notes at virtual meetings. Additionally, AI produces content marketing material. For example, AI drafts emails, website content, social media posts, customer letters, product descriptions, blogs, proposals, marketing presentations, and on and on. AI can develop everything from a catchy subject line to a 600-word blog. Where does that leave me? Instead of fighting AI, it’s best to leverage it instead. Let computers do what they do best, and humans do what we do best. Instead of comparing my worth to a computer’s, I need to look at what value I bring to the table as a human being.

The Value People Bring to Marketing

First of all, as a professional writer, I understand the nuances of language. Because of this quality, my blogs and website content have a conversational tone. My writing encourages readers to settle in for a good read and hopefully, join the conversation. Words aren’t used out of place, which is a telltale sign of computer-generated text. Second, my instincts allow me to write and structure text in a way that flows, transitions, and reaches the audience on a personal level. After 15 years working in journalism and marketing, I developed the intuition for writing in a way that people want to read it.

Original, People-First Content Writing

Third, my writing is original, not duplicated in hundreds of other places online. The anecdotes and brand messaging are mine or my client’s, not computer-generated and impersonal. Google loves helpful, reliable, and people-first content. According to Google, original content is one of the key best practices to improve a website’s Search Engine Optimization (SEO) and ranking on Google Search.

Creativity & A Personal Touch

Fourth, creativity is another advantage I have over a computer. Of course, marketing content isn’t written like a poetry book or spy novel. Yet compelling creative writing trumps automated text every time. A human touch helps to engage a human audience. Along those same lines, a human writer builds rapport with an audience. From what I see, AI language models are getting really good at word flow and tone, but AI always struggles with personalizing content for a small businesses and organizations. Unlike AI, I can have a conversation with clients to get them thinking about a target audience, theme, and first-person accounts. I know my clients and their businesses, so I offer them a personal touch. Truly, that’s a big advantage I have over AI. AI can’t understand the person or organization I’m working with the way that I can.

Trustworthy & Authentic Interactions

When readers see my byline month after month, they feel a connection. As a writer and reader, we form a relationship. Of course, anyone in business knows the value of relationship-building. Computers can’t show empathy or camaraderie like we can as humans.

Lastly and probably most importantly, is trust. Trust plays such an important role in starting and maintaining relationships. People buy from brands they trust, and authentic, personal interactions build that trust. AI isn’t always good at differentiating between true and false information. I can ask AI to write an article, but the information in the article might be totally wrong. Erroneous information damages a client’s credibility and destroys trust.

AI is a Tremendous Tool But Not My Replacement

So, despite my knee-jerk reaction, I’m confident that I won’t become a dinosaur in the age of artificial intelligence and machine learning. AI presents tremendous tools for small business marketing and management, but AI isn’t a replacement for the human marketing teams – or little ol’ me. That’s a relief! Let’s get together, human to human, to talk about content marketing.

10 Blogging Strategies from a Ghostwriting Pro

mountaintop in West Virginia is reminder of blogging strategies

My husband, Bill, and I just returned from an amazing vacation to West Virginia. The Fall colors were magnificent, especially when viewed from a mountaintop after we completed a long hike. The extra effort to get to the lookout certainly made the view more rewarding. Obviously, driving by car to the mountain peak just wouldn’t have the same effect. Essentially, the same goes for blogging strategies. If blogging were easy, everyone would be writing and publishing a blog a week. Like I explain in the Secret to Blogging Success article, blogging takes times, energy, and resources. However, the rewards are worth it!

Blogging Rewards

Here are the rewards of blogging.

  • Generate leads
  • Provides relevant content to your audience
  • Builds brand awareness
  • Drives traffic to your website, where conversions take place
  • Positions yourself as an authority in your industry
  • Informs and engages current clients and prospective clients

Blogging Strategies

Here are 10 blogging strategies to get you to the “mountaintop” of blogging success.

  1. Blog about a topic of interest to your target market each month. Be conversational and informative.
  2. Follow good formatting practices regarding length, headings, subheadings, and images. Create a look and readability that appeals to the audience.
  3. Optimize content for search engines with alt tags, page descriptions, categories, titles, and links to other posts/pages.
  4. Publish the blog article on your website.
  5. Promote the blog by sharing on social media, LinkedIn, emails, conversations with clients, etc.
  6. Monitor reader feedback, and respond within two business days.
  7. Review analytics for topics that earn the most attention. Develop related blog posts on these subjects.
  8. Include a Call to Action with each article.
  9. Leverage Google’s keyword analysis by using keywords your customers search for.
  10. Narrow your focus to topics that you’re an expert in. Have a point of view. Be different and get noticed.

Blogging Professional

When it comes to blogging, Writer to the Rescue handles everything. Above all, our ghostwriting services make you look good. Strong headlines and lead sentences invite the reader into the blog, and careful transitions keep them interested. Nontraditional story forms, like checklists, Q&As, timelines, and Top 10 lists, are great formats blogging strategies. So, are you ready to reach the peak of blogging success? Contact us today, 920-639-1865.

5 Ways to Develop your Brand Image with FAQs

When creating content for a website, I often recommend that clients create a Frequently Asked Questions page or FAQs blog article. Why are FAQ pages so valuable?

FAQs develop brand image

Rich in Keywords

First, FAQ pages are rich in keywords. By asking and answering questions related to your business, you use keywords specific to your industry. These keywords help a website rank higher on Google and other search engine results pages.

Resonate with Your Audience

Second, FAQs let your brand speak for itself. By incorporating your company’s authentic personality and voice, you create messaging that resonates with the audience. Not every question/answer needs to be serious. People love a good laugh. Don’t be afraid to add a couple of fun or offbeat questions and answers, if you think your audience is open to them.

Build Credibility

Third, FAQs show the audience that you’re a knowledgeable authority in your industry. Credibility is important when clients make purchasing decisions.

Differentiate Your Brand

Fourth, FAQs differentiate your brand from your competition. By emphasizing what sets you apart, you describe the value of working with you, not someone else.

Save Time

Fifth, FAQs save you time. Once clients sign a contract, schedule an initial consultation, or register for your services, you can refer them to your FAQs page. Here they’ll learn more about you and what to expect as your client, thus saving you the time answering the same questions over and over.

FAQs in Action

Lastly, let me show you how this works – by creating an FAQ page about FAQs!

Q: How many FAQs to a page?

I suggest that clients pick 6 or 7 questions to answer. What do people really want to know about your business? Include questions that clients are actually asking.

Q: How do I arrange FAQs?

When arranging your questions, group similar topics together. This arrangement creates natural transitions between questions and improves the flow of information. As a result, readers are more likely to engage in the content, which is just what you want because engagement leads to action. You may even want to add subtitles to divide questions and answers into scannable content.

Q: How do I write FAQs?

Questions and answers should be written in language that your clients will understand, so avoid jargon or complex information that leads to more questions. Keep the FAQs simple and straight-forward, with answers written from your client’s perspective. Try to answer questions in a positive way, telling the audience what to do, not what to avoid. When feasible, add images to help explain your words.

Q: How do I format FAQs?

Make them reader-friendly. Don’t make your readers work to find the information they want by scrolling through long paragraphs. Instead, I recommend a jump feature or an accordion design. The questions are visible, and when a user clicks on a question, an answer appears. The FAQs expand and contract like an accordion. Additionally, questions can be formatted in bold or underlined to separate them from the answers.

Q: How do I promote engagement?

Promote engagement by linking the questions and answers to articles or web pages related to your topic. You’ll also want to end the page or post with a Call to Action that encourages visitors to take the next step. Be sure to update the page or post regularly to keep your content fresh and emphasize what’s new at your business.

Q: How can Writer to the Rescue help with FAQs?

By working with Writer to the Rescue, you receive professionally written and formatted FAQs that are ready for publication. FAQs are an important part of a comprehensive marketing strategy. Contact the Wonder Writer at 920-639-1865 to get started.

Ghostwriting for blogs, website content

5 Reasons why you should hire a ghostwriter

Writer to the Rescue is a ghostwriter for blogs, website content, articlesI often hear this comment from clients: “I’m not a writer. Can you help?” That’s when I become their ghostwriter. I take their thoughts and ideas, organize them, and write them down. Ghostwriting is a well-established and well-accepted practice in the age of digital marketing.

Why hire a ghostwriter?

Here are five reasons why you should hire a ghostwriter:

  1. It saves you time. Managing a business requires time and attention, and outsourcing some of the work to a ghostwriter lets you focus on your core business. Businesses have hired marketing professionals for years, and today’s digital marketing material includes website content, blog articles, and social media posts.
  2. You don’t have to be a talented writer. The business owners I write for are great communicators, but they don’t always have confidence in their writing. As a ghostwriter, I am the bridge between ideas and words.
  3. You don’t have to be a techie. Clients rely on Writer to the Rescue to post their blogs, upload their website content, and do other techie work. I work with a “league of superheroes” at Packerland Websites who are digital media professionals helping you get found on the internet.
  4. You have input from start to finish. Before I write for you, we will meet at your business (if possible) and have a long talk. Collaboration helps the content ring true. In my writing, I will try to convey your voice, attitude, and style, so the content is authentically yours. Before posting or distributing, I will send you a draft to review and revise.
  5. No more procrastinating. A key to increasing business revenue is to create a compelling marketing message that addresses your prospects’ needs. Business owners know this, but they don’t always set aside the time for regular follow-through. When you work with a ghostwriter, your blog will get done. Your website content will get done. After years in journalism, I am good at meeting deadlines.

End goal is conversions

The job of a ghostwriter is to engage the audience, convey your brand, and build your authority and expertise in your industry. The end goal is conversions. Contact me to get started as your ghostwriter for articles, press releases, website content, blogs, and marketing materials.

Writing professionals and freelancers at Untitled Town

10 Tips for Freelancers: Writing Is A Lucrative Business

Writing professionals and freelancers at Untitled Town
As room host at the Untitled Town Book and Author Festival, I had the pleasure of introducing this panel of writers.

At the Untitled Town Book and Author Festival last weekend I gained inspiration from the writing professionals who told their stories of success. Writing can be a lucrative business. Here’s what they recommended:

  1. Have confidence in your writing abilities: Writers have a marketable skill. Everyone can write, but not everyone can write well.
  2. Be inquisitive: Always be looking for good topic ideas to pitch to clients. Pitch ideas based on what you know, who you know, what’s trendy, and what deserves attention. Find something from your background that relates to the topic.
  3. Match styles of writing: Read the blog or publication before you write your articles to get a feel for their content.
  4. Value your time: Charge what you think you’re worth, not what you think the customer expects to pay.
  5. Set your price: Narrow down the scope of the job and estimate the time it’s going to take before you set a price. Offer to revise your content twice before charging an additional fee.
  6. Build your reputation: Pay-per-click ads on Facebook can be effective, but nothing compares to word-of-mouth referrals. When you complete a project, ask your customers to leave a review.
  7. Meet deadlines: Writers who miss deadlines frustrate their clients. Plan ahead, set a schedule, and use your time wisely. Hit your deadlines every time.
  8. Set goals: Have a target in mind to reach, like quarterly sales or the number of projects completed in a month. Goals give you something to work toward.
  9. Develop an effective website: Your website is your storefront, so make sure it represents you well.
  10. Get entrenched in a niche: By specializing, you can have a longstanding and profitable relationship with a client.

Try out some of these ideas to earn some money for your writing.

Notebook showing Writing Mistake

6 Writing Mistakes You Might Be Making

Notebook showing Writing MistakesDo-it-yourself writing for websites sounds like an easy process, but it’s fraught with pitfalls. Here are some common writing mistakes I see:

Mistake #1: Misspell Names of People and Places

You instantly lose credibility with your audience when you misspell the name of a person, product, company, or city. When readers come across a misspelling or another writing mistake, they wonder what else is inaccurate in your website content.
Tip: Double check the spelling of names with a trusted source. First names can be as tricky as last names, so be sure to check these, also.

Mistake #2: Fail to get a second opinion

Writing and editing go hand-in-hand. A good writer uses a process of writing, proofreading, fact checking, and rewriting, until a final draft is ready. The process doesn’t end there, because no work is finished until someone reads it.
Tip: Before posting a final draft, ask colleagues to read your work and provide feedback. Their fresh perspective can make your content even better.

Mistake #3: Skip a final read-through

Slowly and carefully read through your final draft before uploading it to your website.
Tip: Read it aloud. This helps you find hidden errors. For example, I edited a professional bio that mentioned Northeastern Wisconsin Technical College. Did you notice the error in that sentence? I am a 2017 graduate of NWTC, and I didn’t notice the Northeastern (instead of Northeast) in the bio until I read it aloud.

Mistake #4: Misuse bullet points

Bullet points are great for quick lists. The reader’s eye is drawn to indented words and bold dots, so lists are ideal for engagement. Bulleted items let readers grasp tidbits of information at a glance.
Tip: For optimal comprehension, no more than 7 bullet points allowed. Also, bullet points should be brief: 1-4 words or one sentence each.

Mistake #5: Make grammatical errors

Improve the readability of your website content by using proper grammar. Here’s an example of a grammatical error I came across recently: “We can special order anything your looking for.” The word “your” should be “you’re.”
Tip: Microsoft Word provides a helpful tool; be sure to use the Spelling and Grammar check.

Mistake #6: Not contracting with Writer to the Rescue

Writing is my specialty! As the “Wonder Writer” I deliver a one-two punch: Strong writing skills and compelling marketing strategies. Writer to the Rescue produces professionally written magazine and newspaper articles, website content, ad copy, and more.
Tip: Avoid this common writing mistake. Contact me today at or 920-639-1865 to get started on your next writing or marketing project.

Satisfaction shows in client review

Why You Should Ask Clients to Leave a Review

What to know a secret?

Satisfaction shows in client reviewI have discovered something that is super helpful in content marketing. To get to the heart of what makes a business tick, I read the reviews left by their clients. In just a few sentences, I learn what sets them apart from their competition.

My husband and I never book a resort without reading the reviews. People read reviews before purchasing all sorts of products and services. Everyone knows the power of word-of-mouth advertising, and an online review is word-of-mouth on a colossal scale. Reviews carry more credibility that advertisements because the reviewers are not on the payroll.

How is your business positioned?

Your best qualities come out in a review. Pretend you run a lawn care business. There are only so many ways to cut a lawn and apply fertilizer and weed killer. When your clients leave reviews saying you work fast and are affordable, you start to see why people like working with you. Price is important to these clients. When others say you’re reliable and answer their questions, then you know they appreciate your customer service.

In the world of marketing, this is known as positioning. The market perceives your business as a cheaper alternative to other lawn care services and perceives your staff as more approachable and quicker than others.
Sometimes your worst qualities come out in a review and knock you down, but bad reviews can provide valuable, albeit painful, feedback.

How can a review surprise you?

Reviews sometimes tell you what you don’t know about yourself. One of the reviewers said Writer to the Rescue cut through the clutter of the information he provided. I didn’t recognize this as one of my strengths. Now it has become a selling point.

Testimonials are useful because they can identify gaps in your branding. These gaps show up in reviews that leave you thinking: “That’s what they like about me? I really want them to like this instead!”

How can reviews improve your SEO?

When writing website content, I like to read through reviews to become familiar with the jargon of the industry. It is a great way to learn the keywords people use and can be worked into the content. These keywords are important to improving your Google ranking, otherwise known as Search Engine Optimization (SEO). The robots that index the internet pick these key words to add to their database. When someone types these keywords into a search bar, relevant websites rank higher on search results pages.

How should I ask for a review?

The best way to ask for a review is to email customers, thank them for their business, ask for a review, and provide a link to your Google account. It’s as simple as that.

So now you know one of my secrets to content writing. After reading reviews, I know the features that distinguish my clients from the competition and promote these features to their target market. Contact me to find out how to use this secret to your advantage. As the Wonder Writer at Writer to the Rescue, I write website content, blogs, news releases, and a wide range of marketing materials.



Packerland Newsletter with strong headlines

Lions, Tigers, and Headlines, Oh My! Increasing Opens on Newsletters

Packerland Newsletter with strong headlinesDo you remember this memorable phrase from The Wizard of Oz: “Lions, Tigers, and Bears, Oh My!” My husband, Bill, borrowed the jingle for the headline of the Packerland Websites‘ E-newsletter. In the subject line was “Photography, Robo Calls, and ADA Compliance, OH MY!” It was his way of linking together three unrelated topics.

We recorded a 51% open rate on the newsletter, far outpacing the industry average of 11%. Getting people’s attention is the first step to enticing them to read an article, so it pays to write strong subject lines and headlines.

Here are 10 tips for writing “click bait” subject lines and headlines.

1. Use Numbers: Make your content easy to scan by creating a list and writing headlines like these: 5 Must-dos…, 10 Tips for…, and 3 Steps to…

2. Keep it Conversational: Avoid long words or industry jargon your audience might not understand. Know your audience’s level of familiarity with your subject, and don’t write something so technical it will be a turn-off to readers.

3. Touch a Nerve: What are people unsure about? Headlines can draw people into an article by taking advantage of their discomfort. For example, start your headlines with phrases like: What you need to know about… and Be Wary of…

4. Tantalize: Everyone wants to know the latest gossip, so headlines should reflect that craving. Start with words like: The secret to… or The latest in…

5. Make it Snappy: Spend time brainstorming and playing with words. The way Bill recycled the Wizard of Oz jingle of Lions, Tigers, and Bears is a good example of a catchy subject line.

6. Ask a Question: Pique the interest of the reader with a question that is answered in the article.

7. Tell How It’s Done: “How To” articles are wildly popular, so topping these articles with a headline that begins “How to…” is a sure way to invite the reader to learn more.

8. Be trendy: Writing about current trends or future predictions can set you apart as a thought leader in your industry. Highlight these articles with headlines that begin with Why 2018 is the year of… or The Latest Trends in…

9. Match the Headline to the Space: How your headline appears is something to consider. Font color, style and size should appeal to the reader. The length of the headline should fill the space available. In the case of an E-newsletter, the largest, boldest headlines should be at the top of the page, with smaller, lighter headlines in secondary stories.

10. Spell Check: Do you remember the time the local newspaper misspelled Chicago in a Green Bay Packers/Chicago Bears article? It’s easy to mistype a word. That’s why proofreading and spell checking are so important.

Bonus Tip: Trust a professional. Over my 10 years as a journalist, I wrote thousands of headlines and articles. Contact me to help with your next writing assignment.

Professional bio written by Joan as newspaper editor

3 Steps to Writing a Catchy Professional Bio

If you believe your employees are your greatest asset, then the Staff Page of your website needs to reflect this belief. The Staff Page gives you a platform to showcase the people who make your business tick. Web visitors can identify who’s who by looking at the photos of key people posted on the page. These photos build an association between the individual and the brand they represent. Each photo should be accompanied by a professional biography that is written with flair. A catchy biography keeps visitors engaged and interested in learning more about you and your brand. That interest can lead to conversion in the form of sales and brand loyalty.

Professional bios written for Packerland Websites' staff
Three members of the staff of Packerland Websites.

Professional bios are easy as 1, 2, 3

Here is the three-step process I use to write an employee bio.

  1. I begin with brainstorming. I make a list of things that are important, like job responsibilities, current and past employment, hobbies, accomplishments, and interesting facts.
  2. I narrow the list to several key ideas.
  3. I take these ideas and work some magic on them to transform the ordinary into something extraordinary.

Focus on a strength

Here’s an example from my own professional bio. In the brainstorming phase, I identified writing as one of my top skills. Then I came up with the following:

“Joan Koehne has been correcting people’s grammar since she was a kid. Since then, she’s turned this annoying tendency into a career…”

Recognize your hard work

Professional bio written by Joan as newspaper editor

I used words in a creative and effective way when I worked as a newspaper editor, and I use the same skills when writing professional bios.

In the brainstorming phase, key words should pop out to describe employment, past and present. Adding employment history reveals the scope of career experience and highlights some sought-after skills.

Here’s how I wove my work experience into my bio:

Joan … now works as editor of a weekly community newspaper in Oconto Falls, where she’s a prolific writer and passionate photojournalist. Before covering this beat, she had a rewarding gig as a substitute teacher and religious education facilitator.”

Emphasize lifelong learning

Aside from work experience, education is another topic to incorporate into a bio.  Earning a degree demonstrates knowledge and proficiency in a particular subject area, so it’s important to include college studies in a bio. Formal schooling isn’t the only path to wisdom, so expertise learned in nontraditional settings should be considered, also.

Here’s my example showing how I integrated my college degree and current studies into my bio:

“Joan is a college graduate, earning her Bachelor of Arts degree in journalism at the University of Wisconsin-Eau Claire, and recently hit the books again, this time as a social media marketing student at Northeast Wisconsin Technical College.”

Professional bio includes Joan as NWTC award winner.Blow your horn

Do any awards or recognition appear on the brainstorming list? A professional bio allows employees to blow their own horn without sounding pompous.

After graduation, I added this line to my bio:

“A 2017 college graduate, Joan achieved highest honors and the Marketing Student of the Year award.”

What’s your happy place?

I add personality to casual professional bios by showing what brings the person happiness. Here I tell what a person is passionate about outside of work: hobbies, interests, community involvement.

This is how I concluded my bio:

“She’s crazy about her husband, her two kids (Can they really be that smart and be my children?), the Milwaukee Brewers and her Catholic faith.”

Match style with audience

I wrote the bio above while I was a marketing student at NWTC as a way to introduce myself to other students and to my instructor. My bio was written in a casual style to match my audience in a college setting. Once I graduated from NWTC and started a business, my professional bio needed updating.

Here’s another sample of my professional bio, written for the Staff Page of on the website of Packerland Websites and used as my blog signature:

“Once a mild-mannered reporter and editor, Joan Koehne has taken on the persona of her alter ego, Wonder Writer, and is saving the world one word at a time. In 2017 she went up, up and away to launch a writing services business, Writer to the Rescue, a division of Packerland Websites. A 2017 college graduate, Joan achieved highest honors and the Marketing Student of the Year award.”

The professional bio I send to news outlets to accompany news releases is short and formal:

“Joan Koehne is a former newspaper editor who co-owns Writer to the Rescue, a Green Bay-area writing services company that specializes in website content, blog articles and news releases. To learn more, visit”

Let’s get started

Writing professional bios is one of the services I offer clients of Writer to the Rescue, a division of Packerland Websites. Employees need professional bios that “sell” them to their audience. I can help make that happen. Contact me today to get started on a professional bio for yourself and your key employees.